Design Challenge for Search and Gather – Abhinav Jain
IDP Canada
Social Media ad - 1
In my experience, ads like these which have good whitespace, clear text hierarchy and focused CTA performs really well.
- Ad is very well aligned with the brand colors, assets and messaging.
- Headlines like “Looking to extend your Study Permit?” target the pain point directly.
- CTA: “Book Free Consultation” is likely to catch attention and increase Click through rate.
- The user’s attention is likely gonna go from image -> heading -> button which is exactly what we need.
Social Media ad - 2
A little more attention grabbing, uses bright color and attention catching image. This can come across as bold on feed.
- Attention grabbing Image – girl shocked with canadian flag suggesting urgency.
- Bold copy like Hurry up, creates urgency and encourage clicks.
- CTA: “Book Free Consultation” is likely to catch attention and increase Click through rate.
- The user’s attention is likely gonna go from image -> heading -> button which is exactly what we need.
Why I Designed It This Way? 🎨
1. Focused Messaging on Pain Point
Current IDP page was centered on admissions. I reframed the copy around extending stay in Canada — the real problem for students already here.
Example: “Extend Your Stay in Canada – Fast & Hassle-Free” directly answers their fear: “What if I can’t stay?”
This resonates emotionally and positions IDP as the solution.
2. Conversion-Optimized Hero
Placed form above the fold with minimal fields (Name, Email, Phone, Visa Status).
Added trust reassurance under form: “Trusted by over 10,00,000+ students worldwide.”
Clear, action-oriented CTA repeated consistently: “Book Free Consultation.”
Less friction → more completions.
3. Social Proof for Trust
Used a detailed testimonial with name, photo, and university.
Added statistics: 500,000+ students helped, 13 days avg approval, 99.9% success rate.
Brought in star ratings for extra credibility.
Builds both emotional reassurance and logical proof.
4. Value Proposition Made Scannable
Broke benefits into three simple reasons: Continue Studies, Work & Earn, Explore Canada.
Used icons to make it quick to skim.
Helps students instantly see “What’s in it for me?”
5. Visual Roadmap to Reduce Anxiety
Designed a 3-step process: Book → Get Options → Stay Stress-Free.
Used timeline style to make it feel certain and achievable.
Removes uncertainty and makes next steps obvious.
6. FAQ Section to Handle Objections
Added questions like: “Is the consultation free?”, “Can I extend my Post-Graduate Work Permit?”
Contact info (phone + email) placed here for reassurance.
Prevents drop-offs by answering doubts right before the final CTA.
7. Strong Final CTA
Gradient background to visually pop.
Headline: “Ready to Extend Your Status in Canada?”
Repeated benefits + single CTA button.
Closes the page with urgency and motivation.
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Copyright 2025 | Abhinav Jain